Time will tell if Apple or other key smartphone players also realize that folding screens gives them a new technology palette to work with and innovate with foldable screens in their products in the future. Samsung has seen this vision and responded to it in a big way. When I saw the BOE folding prototypes in 2018, I stated that this technology could revolutionize smartphone designs and I still believe that to be true. And Samsung needs to take advantage of that leadership role by continuing to innovate in folding phones and marketing their current ones to a broad international market, where interest in folding phones is growing. That allows Samsung to grow its folding smartphone market without much competition, especially in the premium smartphone category. I am sure they are exploring it given their competitive nature, but it is not clear that Apple even has a serious interest in creating any folding phones at the moment. To date, Apple does not appear to have any folding phones in the works for delivery anytime soon. Should Apple do a folding iPhone that delivers an iPad Mini-like experience, I believe they would have a hit on their hands. But that means I carry two devices instead of one. Cityfone TCL 20 Pro for FREE smartphone: Pay nothing upfront and 0. Rogers Samsung Galaxy S22 Ultra for best Android deal: 46.12/mth for 24 mths with Upfront Edge. It is great for reading books, watching movies, and even doing email and perusing apps I use often. Telus Apple iPhone 13 (128GB) for best iPhone deal: 30.67/mth for 24 mths with Bring-It-Back discount. I have always been a fan of the iPad Mini and it is one of my go-to devices when traveling. That is perhaps the biggest surprise for me when using the Galaxy Z Fold3 that when opened, I have more of a tablet than a smartphone in my hand. The other case I would make about doing a larger folding screen iPhone lies in its potential use as a mini-tablet as well as a smartphone. Should Apple design a flip phone that has a smaller footprint when closed and a much larger screen, I suspect it could become a big seller for them. Apple has determined that there is a market for a smaller iPhone and released the iPhone 13 Mini to meet the needs of customers who value a smaller smartphone. However, while Apple dominates the premium smartphone market today, I believe that if Apple should enter the market with a folding phone, I would suggest it be with an eye on something like Samsung's Galaxy Flip3. This type of folding form factor might make sense, especially for some of Apple's corporate customers who might use it in vertical applications. Apple has done exceptionally well with its current designs and the iPhone 13 Max Pro has a very large display that seems to meet the needs of all of their customers who want a bigger display. Until I used the Galaxy Z Fold3, I had mixed feelings about this issue. Given that Samsung has blazed a new smartphone design trail, I have been asked often if Apple should bring out a folding smartphone in the future. I have also seen serious interest for its use in some IT programs where a larger screen phone is needed in areas like field service, insurance adjusters, and anywhere where a large amount of data and schematics may need to be seen on larger mobile device screens.īoth are exceptional examples of utilizing folding screens and put Samsung in an enviable leadership position with these designs. Samsung's leadership in folding phones, as well as exceptional mainstream smartphones, makes them a serious competitor to Apple and you can bet Apple sees them in that light. “When we fail to account for these additional viewpoints, we run the risk of talking, texting, or typing right past each other, or worse, upsetting someone with a thoughtless message or a hasty reply.” He adds that while it’s not entirely practical (or possible) to think through every possible perspective your friends may have before posting something to Facebook or Twitter, we should still take an extra step to consider what a few people might think.From a positioning standpoint, the Galaxy Flip3 has more of a consumer audience focus while the Galaxy Z Fold3, which starts at $1799, is aimed at the premium market and business users. “More people means more perspectives to consider,” Tumlin says. Due to the ease of simply typing out an email and instantly sending it to whomever we’d like, we tend to forget that communicating to multiple people might require some extra thought. For instance, saying something to a friend is different than saying something to your entire group of friends. With the ability to communicate with someone whenever we want, the most important ideas we need to get across to one another tend to get lost in translation – especially when communicating to a wider audience.
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